http://www.penny-arcade.com/2011/6/22/ - Second post down.
I like what he says about how he played his Bounty Hunter:
At first I intended to play him as a real asshole but some of the moral quagmires these quests put you in just aren’t that black and white. Do I do what gets me the most credits? Do I stay loyal to the person who gave me the job even it means hurting Innocent people? As a result of all this I have a character that is a hard ass bounty hunter who has a soft spot for people in trouble and children. The only thing I could tell you about my WOW character Dudefella is that he was a mage and a hell of a good dancer.
Still, from what I learned in bioware games, you choices aren't always what you expect. Still it will be interesting to play a MMO where you stop and think about how your character will responce, instead of, Complete / Next Quest.