The Elder Scrolls Online subscription ensures players get '100% of the game'

I am posting this here, so that if the game has a cash shop, I can reference this later quote:

When you're in an Elder Scrolls game, you're in a world. We don't want players to hit monetization fees when they're in the world. It's like, I go into a dungeon, if I don't have access to the dungeon it pops up a window: you don't have access to this, go buy 50 credits. We didn't want that experience. That's not an Elder Scrolls experience.

I have yet to play a FP2 game that has any sort of popup that requires you to buy something to play game content. The only game I know which does this is Dungeon & Dragons Online.

100% of the game means no cash shop to me. but then there is this quote:

"We wanted to do monetisation outside of the game. So, if I pay for a month at a time, I have 100 per cent of the game. I don't have to worry about paying one more cent. I'll never run into a pay gate and I'll be in the world."

Wanted to do monetisation outside of the game ? Still going to ?

I guess we will have to wait and see.